Launched in collaboration with the Discovery Park District
UE Group Purdue University Discovery
We move the needle through inventive user experience, helping organizations understand humans, their behavior, and how they will interact with technology of the future. We are part of a larger innovation effort in partnership with the Discovery Park District – a launchpad where businesses of all sizes can access a business-minded university, global talent pipelines, and advanced R&D facilities to solve business' most pressing problems.
We deliver expertise to enhance internal capabilities or build your in-house innovation team
We team up with organizations across sectors to envision where their industry will be in 5-8 years and offer solutions to help them get there through product strategy, user experience, and product management. XCenter has the expertise to fill gaps in your organization or catapult your capabilities to the next level.
We partner with students, faculty and industry to redefine how people and technology interact through inventive UX
Focused on innovation, XCenter brings together unique, and sometimes non-traditional, perspectives from industry and academia to facilitate forward-thinking approaches to design, usability, and product management.

It is a space for ongoing learning and innovation for both established professionals and those new to the scene. We offer product innovation training, ongoing learning and consulting, facilitate co-invention workshops for product teams, host events, and bring broader exposure to work and emerging technologies.
Explore the XCenter
XCenter is part of a living lab, built with cutting edge technology, that simulates the real-world environments your products operate in. Experiment with your future technology across XCenter.

Let’s talk!
Get in touch to talk with a team member and learn about how we can partner together!
Visit us in the Discovery Park District at Purdue University
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